منابع مشابه
The Role of Digital and Social Media Marketing in Consumer Behavior
This article reviews recently published research about consumers in digital and social media marketing settings. Five themes are identified: (i) consumer digital culture, (ii) responses to digital advertising, (iii) effects of digital environments on consumer behavior, (iv) mobile environments, and (v) online word of mouth (WOM). Collectively these articles shed light from many different angles...
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iran home appliances producers are challenged by the many foreign competitors. these companies can employ information and communication technology for improvement of the competitiveness. so in this paper, the identification of internet marketing strategies and the consumer behavior have been analyzed by grounded theory. the research shows that, internet marketing strategy (ims) can be classifie...
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In recent years, there has been a wealth of research examilling the relevance of culture to consumer behavior. This chapter reviews a particular line of work within this larger body of research: work investigating the unique reJevance of language. Our review fillds that both structural features of language (properties of grammar) and lexical-seman tic and phonological f~atures of lailguage (rel...
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ژورنال
عنوان ژورنال: Vestnik Universiteta
سال: 2019
ISSN: 1816-4277
DOI: 10.26425/1816-4277-2019-5-5-11